Thursday, June 11, 2009

Evolution of EHAG's Logo...

Well, it's official!.. EHAG * Eclectic Halloween Artists Group * has a new logo, and I designed it! Behind closed doors, or tucked away in front of our computer monitors, the moderators of EHAG, including myself have been thinking of new ways to put a fresh face on EHAG. Image is certainly key, and a new logo design was an obvious answer! With my graphic design experience and a few subtle nudges from our group's leader, I went ahead and started sketching. I thought it might be fun to share with you my process. However rough the sketches and initial graphics may look, it is a necessary step, at least for me in building a brand. Here's a peek at the evolution of EHAG's logo from a "closet graphic designer turned folk artist"... Hope you like it!

~ Johanna

EHAG-first-sketches
* Here are extremely rough sketches just to get my thoughts on paper... I had a vision to blend the "A" of EHAG somehow with a witch's hat, and slowly it evolved...

EHAG-concepts-2
* Next, a rough, line-art pencil logo was scanned, and then I made it into a vector-based file in Adobe Illustrator, pulling and tweaking the letters until they started to take shape... First, the thought was to place the logo over an orange rectangle.... But, then orange turned into pumpkin...

EHAG-concepts-3
* As the pumpkin base took shape, I thought of applying script-style text in green as vines, but that did not translate so well when reduced in size. In the meantime, JP suggested adding a curl to the "H"....

EHAG-concept-notes
* Finally, I shared this image with our EHAG mod's group, and they loved it! Phewwwwww...... It was a lot of work getting here. Just a few additions and a few more days, and I was ready to finish!

EHAG-Final-LOGO
* And WaaaaaLaaaaaa, here she is! It's BOLD and it screams HALLOWEEN in a classy sorta way.... YAY!.... You can view it full size and see other various banners and badges I made at www.ehagart.blogspot.com.

Cheers to my fellow artist friends in EHAG! This is my gift to you :-)
*EHAG Logo Design: © 2009 Johanna Parker Design

28 comments:

Melissa the Holiday Queen said...

Thanks for the journey into your creative mind and for designing us a fresh new look. Wonderful!

Carolee said...

It's absolutely perfect!! Can't thank you enough for doing this for EHAG, and also for sharing your process...Your talent never ceases to amaze me!

~ Carolee

*retro-rudolphs* said...

Yes, it does scream Halloween and classy!! Thanks again for branding us all so well!! ~ Lori

Jorge de Rojas said...

Johanna,
That's a GREAT Logo! Makes me wish I were in the group. What's even more fabulous is allowing us to see the evolution of your creative thought process. Invaluable! Again great job!
Jorge

Benedetta said...

wow what a beautiful gift! The logo came out fabulous!! Your work is always amazing :-)
Hugs,
Benedetta

GumballGrenade said...

Wonderfully frightful! I loved seeing its evolution! What a gift you have!

The Seance Room said...

What a fabulous transformation from a single idea into a beautiful design.

The Frog Queen said...

Lovely - logos are my least favorite thing to do :( You did an amazing job!!! Perfect!

Cheers!

Anonymous said...

Totally Fantastic! If you ever do a poster, I need one to frame!
Love, "Auntie" M in Chattanooga

Iva Wilcox of Iva's Creations said...

It's fabulous Johanna! Thank you again for all the time you spent AND for letting us into your graphic design process. We EHAG members are ready to put the logo to good use! Happy Haunting!
~ Iva

Chicken Lips said...

From one graphic designer to another...it's AWESOME! Beautiful job Johanna!

vintagepaletteart said...

What a perfect banner Johanna! I can't wait to use it and I have a new auction that I am working on setting up so I will definitely put it in there and my blog too!

Thank you!
*Lori

AwtemNymf said...

I love it! It looks fabulous! Woohoo!!!
*sprinkles Halloween Faerie Dust*

Sweet William Primitives said...

Johanna~LOVE it! Thank you for sharing your design process with us...just wonderful!

Designs By CK said...

Looks great Johanna & thanks for doing this for EHAG!

SpOOky CK :-)

overthetopstudios said...

So fun to see how your creative mind works. Thank you for sharing it with us. I love everything to do with halloween and so I very much enjoy your blog.
Amada

Monkey-Cats Studio said...

Thank you so much for doing this for EHAG Johanna!! Loved watching your thought process and can't wait to use it.
Laurie

Lori said...

Johanna ~
your kindness and talent are beyond measure...thanks soom uch for sharing a bit of yourself with all of us!
*Blessed be*

Lori from Notforgotten Farm

Enchanted Productions by Joyce Stahl said...

Johanna, I can't you thank you enough for your time and talent and for creating this wonderful new look for the members of Ehag! Also, thank you for sharing your creative process with us as well! It was so much fun watching it take shape!

Enchanted Blessings,
Joycee

Leah's Art Magic said...

Wow Johanna!
That is one beautiful banner! Thank you for making us look so classy! :)

Nancy Lee Malay said...

Thanks so much, Johanna, for sharing your wonderful talent in creating this beautiful new banner for EHAG!!!

Nancy

Finegan Antiques said...

Johanna,

Wow, quite a long creative process but look at the wonderful result. Thanks for sharing. Love the new logo!

Donna

Kingfisher Farm said...

yes it's perfect!! I love the sleek bats!

Jennifer MacNeill-Traylor said...

Amazing - I really enjoyed seeing the process:)

Andrea said...

Wow. It's beautiful!

Codys Keepsakes said...

wow thats a great logo and its interesting to see how your ideas have come about. I love it. Wish I was in the group now!! tried but no answer..... :( certainaly
lucky to have you as a member though. Great job!!
Kathren
http://codyskeepsakes.blogspot.com/

Fantasy Whispers - Vania Cruz-Perez said...

The new EHAG logo is superb!!! You did a magnificent work!!

Hugs...

Creager Studios said...

Hi Johanna...

WONDERFUL New Design...rich in color and design...
You were the perfect artist to design EHAG's New Logo...

Jodi